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Beschreibung
The Book is about the buying behavior of Sports products across the world. It was found that the quality of foreign brands were supposed to be generally higher and greater to local brands. Studying consumer behavior is important because with this technique, the marketer can understand what affects consumer's buying decisions by understanding how consumers choose on a product that are needed and the products that are outmoded.
An empirical study on sports products purchase behaviour
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 12. Juni 2023 |
| Maße | 22 cm x 15 cm x 0.5 cm |
| Gewicht | 125 Gramm |
| Format | Softcover |
| ISBN-13 | 9786206180302 |
| Seiten | 72 |