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A study on Consumer behavior in Decathlon sports

A study on Consumer behavior in Decathlon sports

von G. Vijayasaravanan und I. Parvin Banu Sirajudeen
Softcover - 9786206180302
43,90 €
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Beschreibung

The Book is about the buying behavior of Sports products across the world. It was found that the quality of foreign brands were supposed to be generally higher and greater to local brands. Studying consumer behavior is important because with this technique, the marketer can understand what affects consumer's buying decisions by understanding how consumers choose on a product that are needed and the products that are outmoded.

An empirical study on sports products purchase behaviour

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 12. Juni 2023
Maße 22 cm x 15 cm x 0.5 cm
Gewicht 125 Gramm
Format Softcover
ISBN-13 9786206180302
Seiten 72

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