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Beschreibung
This book is an academic dedication to one of history''s greatest fashion houses. Coco Chanel and the 100 years anniversary of the brand have been a great inspiration for the authors. The book is based on a comparative analysis of four Chanel advertisements and examines whether Chanel''s branding strategies have changed through the years and how. Furthermore, the book contains a discussion of possible changes in Chanel''s branding and accounts for which group of segmentation the Chanel customers belong to.
Branding through 100 years
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 16. März 2011 |
| Maße | 22 cm x 15 cm x 0.5 cm |
| Gewicht | 113 Gramm |
| Format | Softcover |
| ISBN-13 | 9783844320343 |
| Seiten | 64 |
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