A Casebook of E-commerce and Digital Economy

This book compiles 49 real-life examples of companies to showcase the best practices and lessons learned by Chinese enterprises in pursuing innovative development in the era of the digital economy, highlighting digital transformation and cross-border e-commerce. The selected cases revolve around various aspects of the digital economy, including digital healthcare, digital scenic areas, intelligent manufacturing, digital finance, digital supply chains, etc., covering diverse scenarios of digital transformation, as well as cross-border brands, logistics, marketing, live streaming, and other operational strategies. These cases deeply portray how representative enterprises leverage their own capabilities, combine digital technologies, and explore new paths for development and growth. The excellent experiences and methods of these case enterprises provides valuable guidance for global practitioners in the digital economy; each case is structured, standardized, and narratively written, which can serve as practical examples for research and teaching in related professional fields such as e-commerce and the digital economy.