{"product_id":"zagolowok-w-gazete-von-jella-lazarewa","title":"Zagolowok w gazete","description":"\u003cp\u003eKniga poswqschena rassmotreniü osobennostej gazetnogo zaglawiq ¿ takogo interesnogo i wazhnogo w plane wospriqtiq älementa proizwedeniq. Pri harakteristike zagolowka, funkcioniruüschego w gazete, awtor opiraetsq na ponimanie gazetnogo izdaniq kak komplexnogo texta. Rassmatriwaetsq dwojstwennaq priroda zagolowka kak samostoqtel'nogo rechewogo obrazowaniq, stoqschego wne texta, s odnoj storony, i kak chast' proizwedeniq, organicheski  swqzannaq s nim, - s drugoj. Dwojstwennaq priroda zagolowka opredelqet i sposob ego rassmotreniq: semanticheskie i äxpressiwnye swojstwa zaglawiq kak samostoqtel'noj edinicy i mnogoobraznye swqzi ego s textom. Dana original'naq komplexnaq tipologiq gazetnogo zagolowka. Bol'shoe wnimanie udeleno strukture zagolowochnogo ansamblq gazety, postroennogo iz predtextow raznogo tipa i obespechiwaüschego celostnost' izdaniq. Awtorskaq teoriq zagolowka mnogokratno ispol'zowalas' na zanqtiqh so studentami-zhurnalistami. Kniga prednaznachena dlq studentow, zhurnalistow, kopirajterow ¿ wseh, ch'q deqtel'nost' swqzana s sozdaniem i ocenkoj proizwedenij SMI.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844390001\"\u003e\u003ch3\u003eDISKURS SMI\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844390001","offer_id":39471346450525,"sku":"9783844390001","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/14e0ce17-51e1-49e0-a730-5c089fedfd9f.jpg?v=1758346879","url":"https:\/\/shop.autorenwelt.de\/products\/zagolowok-w-gazete-von-jella-lazarewa","provider":"Autorenwelt Shop","version":"1.0","type":"link"}