{"product_id":"youve-got-mail-but-have-you-got-information-von-yuri-dudinski","title":"You''ve Got Mail, but Have You Got Information?","description":"\u003cp\u003eElectronic mail is a medium of communication that is  not new to media relations and journalism. However,  the situations where it is used might be guided not  only by requirements of the industry, but also by  personal preferences of its users. This qualitative  study analyzes the motives behind the usage of email  by journalists when receiving information from  public relations firms and organizations and the  public relations practitioners who are working with  print media. It bases its analysis on the four  theories of media choice: The Media Richness Theory,  Critical Mass Theory, Social Presence Theory and  Social Pressure Theory and includes excerpts from  interviews with more than 20 PR practitioners and  journalists. It also tries to explain the reasons  behind these motives and elaborate an effective way  of using email in media relations.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838394657\"\u003e\u003ch3\u003eAn Analysis of Email Use in Media Relations\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838394657","offer_id":39499023384669,"sku":"9783838394657","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/ec553eda-6725-484c-8583-d72446867a06.jpg?v=1757741599","url":"https:\/\/shop.autorenwelt.de\/products\/youve-got-mail-but-have-you-got-information-von-yuri-dudinski","provider":"Autorenwelt Shop","version":"1.0","type":"link"}