{"product_id":"yazykovaya-igra-dinamika-formy-i-smysla-von-olga-ermachkova","title":"Yazykovaya igra","description":"\u003cp\u003eMonografiya posvyashhena yazykovoj igre, kotoraya nahoditsya vo vnimanii filosofov, kul'turologov, filologov dostatochno davno. V postmodernistskij period ona utverdilas' vo mnogih funkcional'nyh stilyah. V publicisticheskom stile yazykovaya igra stala sredstvom naibol'shej jexpressii i original'nosti. Jesteticheski vozdejstvuya na chitatelya, yazykovaya igra povyshaet vyrazitel'nost', maskiruet podtexty, realizuet ironiju. V dannoj rabote predprinyata popytka sdelat' komplexnyj analiz priemov yazykovoj igry v publicisticheskom diskurse na materiale neskol'kih slavyanskih yazykov, vyyavit' i ob#yasnit' prichiny ispol'zovaniya jetogo yavleniya. Materialom dlya dannogo issledovaniya posluzhili gazetnye zagolovki s jelementami precedentnosti i kalamburami. Kniga adresovana specialistam v oblasti obshhej i sopostavitel'noj lingvistiki, prepodavatelyam-slavistam, studentam gumanitarnogo profilya.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659723667\"\u003e\u003ch3\u003eDinamika formy i smysla\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659723667","offer_id":39449668649053,"sku":"9783659723667","price":44.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/65b7d969-cf11-413e-8acf-26b5fd546f8e.jpg?v=1745646626","url":"https:\/\/shop.autorenwelt.de\/products\/yazykovaya-igra-dinamika-formy-i-smysla-von-olga-ermachkova","provider":"Autorenwelt Shop","version":"1.0","type":"link"}