{"product_id":"why-customer-disengagement-matters-a-theoretical-conceptualization-on-the-interrelations-of-customer-engagement-and-customer-disengagement-von-david-finken","title":"Why customer disengagement matters","description":"\u003cp\u003eBachelor Thesis from the year 2016 in the subject Business economics - General, grade: 1.3 (sehr gut), University of Bayreuth, language: English, abstract: Recently, plenty of research was conducted on engagement ¿ more particularly on enhancing Customer Engagement (CE). The flip side of CE, namely Customer Disengagement (CDE), seems to be uncharted. Thus, this thesis elaborates a working definition on CDE. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis includes the interrelation of CE and CDE. According to this paper, CDE is described as a psychological process that can cause the state of complete detachment from a Brand or Service (B\/S). \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCDE could have behavioural outcomes in terms of Negative Customer Engagement (NCE). Additionally, it interrelates with former CE levels and varies across contexts. CDE is supposed to be a promising research field.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668301955\"\u003e\u003ch3\u003eA theoretical conceptualization on the interrelations of customer engagement and customer disengagement\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668301955","offer_id":39442162122845,"sku":"9783668301955","price":42.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/2b26eb3e-8fc7-4afa-847a-b97c12daf823.jpg?v=1778386993","url":"https:\/\/shop.autorenwelt.de\/products\/why-customer-disengagement-matters-a-theoretical-conceptualization-on-the-interrelations-of-customer-engagement-and-customer-disengagement-von-david-finken","provider":"Autorenwelt Shop","version":"1.0","type":"link"}