{"product_id":"what-factors-influence-consumers-to-buy-meat-substitutes-von-tjorben-grote-david-fehrenbach-raoul-jacobmeyer-markus-zipp","title":"What factors influence consumers to buy meat substitutes?","description":"\u003cp\u003eSeminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Münster, language: English, abstract: What factors influence consumers to buy fake meat products? In this exploratory research the authors aim at identifying a variety of factors that explain why consumers buy fake meat products, which have been on the rise in the past years in Germany. The authors follow a split approach in form of one quantitaive (regression analysis) and one qualitative (means-end chain) study to gain insights.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668499980\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668499980","offer_id":39432185446493,"sku":"9783668499980","price":49.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/fb3c4dc9-3146-4683-bc2a-3497b6ebfd87.jpg?v=1778389823","url":"https:\/\/shop.autorenwelt.de\/products\/what-factors-influence-consumers-to-buy-meat-substitutes-von-tjorben-grote-david-fehrenbach-raoul-jacobmeyer-markus-zipp","provider":"Autorenwelt Shop","version":"1.0","type":"link"}