{"product_id":"what-drives-customer-loyalty-and-profitability-von-daniel-nukpezah-und-cephas-nyumuyo","title":"What Drives Customer Loyalty and Profitability?","description":"\u003cp\u003eCustomer loyalty as an applied concept is a critical  strategic option in today''s competitve environment.  Managers and researchers have therefore increased  their study and understanding of the concept as a  strategic marketing imperative to capture market  share and improve profitability. The theoretical  perspective is that service quality, competitive  pricing as well as company image and reputation  contribute to customer satisfaction and that service  quality along a number of pathways drives customer  loyalty and profitability of the firm. We  investigated empirically the relative importance of  these factors in driving customer loyalty and  profitability by analysing perspectives of retail  customers of Ghana''s banking Industry. Our study  reveals among others that whilst service quality and  bank image and reputation are important drivers of  customer satisfaction and loyalty, competitive  pricing showed weak linear relationship with  customer satisfaction and loyalty. Finally, we  discussed the management implications of our study.  This book should be especially useful to academics,  students as well as marketing and strategy  professionals.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838371276\"\u003e\u003ch3\u003eAnalysis of Perspectives of Retail Customers in Ghana''s Banking Industry\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838371276","offer_id":39499098390621,"sku":"9783838371276","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/8969434f-5496-4da7-be84-49e5973e899d.jpg?v=1758778467","url":"https:\/\/shop.autorenwelt.de\/products\/what-drives-customer-loyalty-and-profitability-von-daniel-nukpezah-und-cephas-nyumuyo","provider":"Autorenwelt Shop","version":"1.0","type":"link"}