{"product_id":"were-not-better-just-different-von-nathalie-schmidt","title":"We're not better - just different","description":"\u003cp\u003eRevision with unchanged content. The increasing transnational business activities of enterprises and globalization  in general, make it more and more important for companies to  expand their business activities abroad. Besides the information on the commercial,  political and economic factors about the host country the company  conducts business with, the cultural aspect should not be neglected. Intercultural  competence is as important as facts and figures in order to successfully  conduct business overseas. Therefore every employee who is in  touch with individuals from different cultural backgrounds ought to be able  to manage this intercultural contact. Even though a foreign culture cannot be  learned, its main features and characteristics can be observed, analyzed and  understood. This book interprets the cultural challenges of German - American  cooperation and sensitizes the employees for intercultural matters. Problems  and difficulties that occur when people of different cultural backgrounds  work together are revealed and explained, with the main focus on  the German and the American culture.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639390643\"\u003e\u003ch3\u003ecomprehending cultural differences  between Germans and Americans\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783639390643","offer_id":39484122759261,"sku":"9783639390643","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/fa039e5c-5b7e-4f18-9d13-21d5159efb6b.jpg?v=1759205823","url":"https:\/\/shop.autorenwelt.de\/products\/were-not-better-just-different-von-nathalie-schmidt","provider":"Autorenwelt Shop","version":"1.0","type":"link"}