{"product_id":"vybor-fastfuda-uroki-dlq-industrii-gostepriimstwa-von-dzhejs-subramoni","title":"Vybor fastfuda - uroki dlq industrii gostepriimstwa","description":"\u003cp\u003eNesmotrq na slabyj äkonomicheskij rost posle 2008 goda i nizkij obmennyj kurs, mezhdunarodnye brendy fastfuda prodolzhaüt wyhodit' na rynok Juzhnoj Afriki. Takim obrazom, mestnaq industriq bystrogo pitaniq stalkiwaetsq s rastuschim dawleniem, poskol'ku konkurenty borütsq za dolü rynka. Ponimanie kul'tury potrebitelq stanowitsq wazhnym konkurentnym preimuschestwom, i hotq issledowaniq kul'tury i powedeniq potrebitelej uzhe prowodilis', w industrii bystrogo pitaniq äti dwa aspekta izuchalis' malo. Cel' dannoj knigi - izuchit', w kakoj stepeni \"kul'tura\", opredelqemaq tradiciqmi, religioznoj prinadlezhnost'ü, ritualami, social'nymi normami i sem'ej, wliqet na wybor fastfuda i resheniq o pokupke w Johannesburge, Juzhnaq Afrika. Rezul'taty issledowaniq sowpadaüt s dannymi mestnoj i mezhdunarodnoj literatury. Naibolee wazhnym faktorom, wliqüschim na wybor, byl wkus, zatem udobstwo\/dostupnost', a zatem chistota magazina\/ torgowoj tochki. Dannoe issledowanie bylo sosredotocheno na faktorah, wliqüschih na powedenie pokupatelej fast-fuda w Juzhnoj Afrike. Vliqüschie faktory, a takzhe social'nye faktory byli izucheny dlq opredeleniq stepeni wliqniq kul'tury (tradicii, social'nye normy, ritualy, wospitanie i religiq) na prinqtie resheniq o pokupke.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786205285039\"\u003e\u003ch3\u003eFaktory i predstawleniq, wliqüschie na resheniq o pokupke fastfuda w Johannesburge, Juzhnaq Afrika\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786205285039","offer_id":40637111533661,"sku":"9786205285039","price":24.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/5abba567-d7f3-41c6-a179-107f1999c85f.jpg?v=1758432201","url":"https:\/\/shop.autorenwelt.de\/products\/vybor-fastfuda-uroki-dlq-industrii-gostepriimstwa-von-dzhejs-subramoni","provider":"Autorenwelt Shop","version":"1.0","type":"link"}