{"product_id":"vospriyatie-potrebitelyami-pokupatelskogo-povedeniya-v-internete-von-padmanabhan-v-svathichitra-g","title":"VOSPRIYaTIE POTREBITELYaMI POKUPATEL'SKOGO POVEDENIYa V INTERNETE","description":"\u003cp\u003ePotrebiteli - äto lüdi, kotorye tratqt den'gi na weschi, neobhodimye dlq potrebleniq towarow i uslug. Takim obrazom, pokupateli igraüt zhiznenno wazhnuü rol' w finansowoj sisteme strany. Potrebiteli - äto korol' rynka. Poätomu powedenie potrebitelej ochen' wazhno. V nastoqschee wremq potrebiteli hotqt pokupat' towary cherez Internet. Nesmotrq na to, chto tradicionnye ili minometnye i kirpichnye magaziny imeüt mnogo wozmozhnostej, potrebiteli hotqt pokupat' towary cherez Internet. Onlajn-pokupki imeüt takie preimuschestwa, kak äkonomiq wremeni, skidki na ceny i drugie. Poätomu potrebiteli ohotno delaüt pokupki cherez Internet. Jewolücionnyj rost tehnologij, druzhestwennyh k mobil'nym ustrojstwam, uprostil dostup k Internetu dlq obychnogo grazhdanina bez kakih-libo tehnicheskih znanij. Chtoby luchshe ponqt' ätu koncepciü, dannaq kniga predstawlqet soboj popytku izuchit' wospriqtie, oswedomlennost', otnoshenie i pokupatel'skoe powedenie potrebitelej w otnoshenii onlajn-pokupok. Ona takzhe sosredotochena na problemah, s kotorymi stalkiwaütsq potrebiteli pri ispol'zowanii internet-magazinow.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786203990423\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9786203990423","offer_id":39456279429213,"sku":"9786203990423","price":35.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6b99c4f8-f757-45ca-a0c5-cf9a93164e85.jpg?v=1759038549","url":"https:\/\/shop.autorenwelt.de\/products\/vospriyatie-potrebitelyami-pokupatelskogo-povedeniya-v-internete-von-padmanabhan-v-svathichitra-g","provider":"Autorenwelt Shop","version":"1.0","type":"link"}