{"product_id":"vospriqtie-potrebitelqmi-internet-izdanij-von-mariq-nasimento-kunha","title":"Vospriqtie potrebitelqmi internet-izdanij","description":"\u003cp\u003eV sowremennom cifrowom kommunikacionnom landshafte social'nye seti predstawlqüt soboj wazhnyj kanal kommunikacii dlq brendow. Obschaq cel' dannogo issledowaniq - izuchit' wospriqtie potrebitelqmi postow modnyh brendow klassa lüx w social'nyh setqh. V chastnosti, byli proanalizirowany sleduüschie aspekty: informaciq, \"sarafannoe radio\", tendencii, personalizaciq, interaktiwnost', cennost' brenda i namerenie kupit'. S pomosch'ü kolichestwennogo metoda byli prowedeny dwa kolichestwennyh issledowaniq na osnowe anketnogo oprosa, instrument kotorogo byl osnowan na modeli Yadav i Rahman (2017). V issledowanii I stawilas' zadacha proanalizirowat' tochku zreniq potrebitelej na publikacii, kotorye brendy modnoj odezhdy klassa lüx delaüt w social'nyh setqh. V issledowanii II stawilas' zadacha proanalizirowat' profili pol'zowatelej social'nyh setej modnyh brendow klassa lüx.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786206523659\"\u003e\u003ch3\u003eRoskoshnaq moda\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786206523659","offer_id":47619097395525,"sku":"9786206523659","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/fad04a19-033b-45a6-af49-40bd016939cd.jpg?v=1759300099","url":"https:\/\/shop.autorenwelt.de\/products\/vospriqtie-potrebitelqmi-internet-izdanij-von-mariq-nasimento-kunha","provider":"Autorenwelt Shop","version":"1.0","type":"link"}