{"product_id":"vojny-w-kole-w-juzhnoj-afrike-von-kirbi-spajwi","title":"Vojny w Kole w Juzhnoj Afrike","description":"\u003cp\u003eV ätoj knige rassmatriwaütsq dejstwiq Koka-Koly i Pepsi w Juzhnoj Afrike kak wo wremq dwizheniq protiw aparteida, tak i w äpohu posle aparteida. Rassmatriwaütsq processy, kotorye priweli k ätim dejstwiqm, ustranenie prisutstwiq obeih korporacij w JuAR, wliqnie, kotoroe äto okazalo na JuAR, i ih wozrozhdenie w post-aparteidnom sostoqnii. Budet pokazano, chto, nesmotrq na kampanii po swqzqm s obschestwennost'ü kak Coke, tak i Pepsi, gorazdo bol'shee znachenie pridawalos' rentabel'nosti ih produkcii, chem blagopoluchiü chernokozhih afrikancew, kotorye proizwodili, postawlqli ili potreblqli bezalkogol'nye napitki. Odnako obe kompanii sochli, chto ih dejstwiq w 1980-h godah powliqli na ih uspeh posle padeniq aparteida. Kox nikogda po-nastoqschemu ne pokidal stranu, chto priwelo k podawlqüschemu dominirowaniü na protqzhenii wsego ostal'nogo 20-go weka. Kompaniq Pepsi priderzhiwalas' razlichnyh social'nyh imperatiwow i w rezul'tate poluchila isklüchitel'no nizkuü dolü rynka.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786202960168\"\u003e\u003ch3\u003eKox protiw Pepsi w äpohu Anti-Aparteida\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786202960168","offer_id":39615091245149,"sku":"9786202960168","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e0454a2d-a290-499f-acab-4ee23134f4b6.jpg?v=1758002159","url":"https:\/\/shop.autorenwelt.de\/products\/vojny-w-kole-w-juzhnoj-afrike-von-kirbi-spajwi","provider":"Autorenwelt Shop","version":"1.0","type":"link"}