{"product_id":"vnutrennij-marketing-von-nikola-merfi","title":"Vnutrennij marketing","description":"\u003cp\u003eIssledowanie wliqniq wnutrennego brendinga na ponimanie i priwerzhennost' sotrudnikow blagotworitel'nomu brendu. Cel' - wyqwit' swqz' mezhdu wnutrennej identichnost'ü brenda i ego imidzhem, a takzhe raspoznat' wliqnie, kotoroe okazywaüt sotrudniki na dowedenie imidzha brenda do potrebitelej. Dlq prowedeniq issledowaniq ispol'zuütsq kak kolichestwennye, tak i kachestwennye metody. Rabotnikam nekommercheskih organizacij byl razoslan oprosnik, chtoby poluchit' predstawlenie ob ih urowne ponimaniq i priwerzhennosti. Byli prowedeny interw'ü dlq opredeleniq masshtabow wnutrennej praktiki brendinga, primenqemoj blagotworitel'nymi organizaciqmi. Rezul'taty pokazali, chto strategii wnutrennego brendinga praktikuütsq i wliqüt na loql'nost' i priwerzhennost' sotrudnikow, nesmotrq na to, chto marketing kak funkciq inogda zanimaet wtorostepennoe mesto.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786203179019\"\u003e\u003ch3\u003eIssledowanie wliqniq wnutrennego brendinga na priwerzhennost' sotrudnikow blagotworitel'nomu brendu.\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786203179019","offer_id":40150173843549,"sku":"9786203179019","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e0f81c59-f479-482b-835a-f5e355a95861.jpg?v=1757484800","url":"https:\/\/shop.autorenwelt.de\/products\/vnutrennij-marketing-von-nikola-merfi","provider":"Autorenwelt Shop","version":"1.0","type":"link"}