{"product_id":"vliyanie-marketing-miksa-na-udovletvorennost-potrebitelej-v-onlajn-odezhde-von-ei-ei-phu","title":"VLIYaNIE MARKETING-MIKSA NA UDOVLETVORENNOST' POTREBITELEJ V ONLAJN-ODEZhDE","description":"\u003cp\u003eIndustriq mody stala odnoj iz priwlekatel'nyh otraslej promyshlennosti, obespechiwaq bol'she rabochih mest i dohodow. V ätoj konkurentnoj otrasli, ona priwnosit nowye standarty obespecheniq bol'shej udowletworennosti klientow putem postroeniq dolgosrochnyh otnoshenij s klientami, chto qwlqetsq wazhnym faktorom w dostizhenii uspeha dlq podderzhaniq biznesa. Takim obrazom, cel'ü dannoj raboty qwlqetsq analiz togo, kak 7 \"P\" marketing-mixa uslug wliqüt na udowletworennost' klientow i namerenie powtornoj pokupki, i kak udowletworennost' klientow wliqet na namerenie powtornoj pokupki odezhdy cherez internet potrebitelqmi M'qnmy. Dannye byli sobrany u real'nyh onlajn-pokupatelej w Yangone, pri ätom bylo zapolneno 634 dostowernyh ankety. Dlq prowerki statisticheskih rezul'tatow ispol'zowalsq metod mnozhestwennoj linejnoj regressii. V rezul'tate issledowaniq my obnaruzhili, chto produkt, lüdi, process i weschestwennye dokazatel'stwa imeüt wysokuü statisticheskuü wzaimoswqz' s udowletworennost'ü potrebitelej. Analogichno, produkt, cena, process i weschestwennye dokazatel'stwa imeüt wysokuü polozhitel'nuü korrelqciü s namereniem pokupatelej sowershit' powtornuü pokupku. V zaklüchenie byli predlozheny marketingowye strategii.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786204475219\"\u003e\u003ch3\u003eFAKTORY, VLIYaJuShhIE NA NAMERENIE POVTORNOJ POKUPKI V INTERNET-MAGAZINAH ODEZhDY POTREBITELEJ M'YaNMY\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786204475219","offer_id":39822691434589,"sku":"9786204475219","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/1e4bc491-5636-4a4e-bdbe-6d9aec75db6d.jpg?v=1759213337","url":"https:\/\/shop.autorenwelt.de\/products\/vliyanie-marketing-miksa-na-udovletvorennost-potrebitelej-v-onlajn-odezhde-von-ei-ei-phu","provider":"Autorenwelt Shop","version":"1.0","type":"link"}