{"product_id":"vliqnie-predpochteniq-brenda-potrebitelem-na-marketing-mix-von-samual-gweji","title":"Vliqnie predpochteniq brenda potrebitelem na marketing-mix","description":"\u003cp\u003eKenijskij rynok smartfonow rastet ochen' bystrymi tempami, menqqs' w sootwetstwii s mirowymi tendenciqmi w otrasli. Rynok stal arenoj marketingowoj aktiwnosti takih brendow smartfonow, kak Samsung, IDEOS, LG, HTC i drugih. V dannom issledowanii oceniwalos' wliqnie marketing-mixa na predpochtenie brenda smartfonow sredi studentow gosudarstwennyh uniwersitetow w Central'nom delowom rajone Najrobi (NCBD). V dannom issledowanii izuchalis' osnownye atributy brenda, kotorye priwodqt k predpochteniü brenda, w to zhe wremq, kak na predpochtenie brenda wliqüt produkt, cena, mesto i prodwizhenie w otnoshenii smartfonow. Konkretnye celi wklüchali: opredelit' wliqnie assortimenta produkcii na predpochtenie brenda smartfonow sredi studentow kolledzha w Najrobi, ustanowit' wliqnie cenowyh strategij na predpochtenie brenda smartfonow, opredelit' wliqnie distribucii na predpochtenie brenda smartfonow, i, nakonec, opredelit' wliqnie razlichnyh wariantow prodwizheniq na predpochtenie brenda smartfonow. V issledowanii ispol'zowalas' wyborka iz 60 studentow uniwersitetskih kolledzhej.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786204160283\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786204160283","offer_id":39490032697437,"sku":"9786204160283","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/07fa2cd6-c28b-4108-91d5-de8f53f848e6.jpg?v=1757827891","url":"https:\/\/shop.autorenwelt.de\/products\/vliqnie-predpochteniq-brenda-potrebitelem-na-marketing-mix-von-samual-gweji","provider":"Autorenwelt Shop","version":"1.0","type":"link"}