{"product_id":"vliqnie-kso-na-potreblenie-shokolada-fairtrade-von-kennet-ogonna-izeani","title":"Vliqnie KSO na potreblenie shokolada Fairtrade","description":"\u003cp\u003eVliqnie korporatiwnoj social'noj otwetstwennosti (KSO) na äticheskoe powedenie potrebitelej qwlqetsq odnim iz woprosow, kotoryj wyzwal mnozhestwo issledowanij. Dannoe issledowanie imelo cel'ü opredelit' stepen' wliqniq takih iniciatiw w oblasti KSO, kak \"sprawedliwaq torgowlq\", na modeli potrebitel'skogo powedeniq issleduemoj gruppy naseleniq (sotrudnikow i studentow Chesterskogo uniwersiteta) s cel'ü prowerki obscheprinqtogo mneniq o tom, chto KSO dejstwitel'no okazywaet wliqnie na potrebitel'skoe powedenie. Dannoe issledowanie qwlqetsq cennym dlq ponimaniq prichin potrebitel'skogo wybora shokoladnyh brendow Fairtrade kak prqmogo rezul'tata dohoda. Bol'she lüdej s otnositel'no wysokim dohodom byli gotowy pokupat' shokolad po bolee wysokim cenam, chem lüdi s bolee nizkim dohodom, kotorye, kak prawilo, predpochitaüt bolee deshewye brendy.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786202391214\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9786202391214","offer_id":39464879063133,"sku":"9786202391214","price":45.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/05827d55-8069-48e0-ae89-fab47a445475.jpg?v=1757570184","url":"https:\/\/shop.autorenwelt.de\/products\/vliqnie-kso-na-potreblenie-shokolada-fairtrade-von-kennet-ogonna-izeani","provider":"Autorenwelt Shop","version":"1.0","type":"link"}