{"product_id":"vliqnie-kso-na-potreblenie-shokolada-fairtrade-von-kennet-ogonna-ezeani","title":"Vliqnie KSO na potreblenie shokolada Fairtrade","description":"\u003cp\u003eVliqnie korporatiwnoj social'noj otwetstwennosti (KSO) na äticheskoe powedenie potrebitelej - äto wopros, kotoryj wyzwal mnozhestwo issledowanij. Cel' dannogo issledowaniq - opredelit' stepen' wliqniq iniciatiw KSO, takih kak fairtrade, na modeli potrebitel'skogo powedeniq issleduemoj gruppy naseleniq (sotrudnikow i studentow Uniwersiteta Chestera), chtoby prowerit' obscheprinqtoe mnenie o tom, chto KSO dejstwitel'no wliqet na powedenie potrebitelej. Dannoe issledowanie cenno dlq ponimaniq prichin wybora potrebitelqmi shokoladnyh brendow fairtrade w prqmoj zawisimosti ot dohoda. Bol'she lüdej s otnositel'no wysokim dohodom byli gotowy priobresti shokolad \"Sprawedliwaq torgowlq\" po bolee wysokoj cene, chem lüdi s bolee nizkim dohodom, kotorye, kak prawilo, predpochitali brendy s bolee nizkoj cenoj.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786206091158\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786206091158","offer_id":46800325706053,"sku":"9786206091158","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/97e9d7ab-156a-4600-b6c6-bec0032a3c76.jpg?v=1758606685","url":"https:\/\/shop.autorenwelt.de\/products\/vliqnie-kso-na-potreblenie-shokolada-fairtrade-von-kennet-ogonna-ezeani","provider":"Autorenwelt Shop","version":"1.0","type":"link"}