{"product_id":"vkusowoj-marketing-w-btob-von-johan-pejro","title":"Vkusowoj marketing w BtoB","description":"\u003cp\u003eMir BtoB stanowitsq wse bolee slozhnym, i kompanii wynuzhdeny wnedrqt' innowacii w swoi marketingowye strategii, chtoby prodolzhat' differencirowat' sebq. Oblast' dejstwij, wybrannaq i rassmatriwaemaq w ätom dokumente, wraschaetsq wokrug strategii wkusa. Postroenie marketingowoj strategii na osnowe wkusa w BtoB trebuet nowyh dejstwij i instrumentow, w mire, kotorym w osnownom rukowodqt kommercheskie otdely. Realizaciq takoj strategii - äto wopros äkonomicheskoj razwedki, a takzhe process uprawleniq kategoriqmi. Informaciq qwlqetsq klüchewym faktorom, a ee analiz - wazhnoj chast'ü ätoj strategii.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786205745342\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786205745342","offer_id":40935878721629,"sku":"9786205745342","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/aea8c1a2-527f-4beb-8c25-cbcdab907045.jpg?v=1758879049","url":"https:\/\/shop.autorenwelt.de\/products\/vkusowoj-marketing-w-btob-von-johan-pejro","provider":"Autorenwelt Shop","version":"1.0","type":"link"}