{"product_id":"vklad-w-sociokulturnyj-podhod-von-zhozianna-matchug","title":"Vklad w sociokul'turnyj podhod","description":"\u003cp\u003eKul'tura wliqet ne tol'ko na to, kak my dejstwuem i wosprinimaem weschi, no i na to, kak my hotim, chtoby nas wosprinimali drugie. Vliqnie kul'tury na sistemu cennostej lüdej mozhet powliqt' na sud'bu profilakticheskoj kampanii. Naprimer, pomosch' molodym lüdqm w formirowanii otwetstwennogo sexual'nogo powedeniq - äto gluboko ukoreniwshaqsq ideq s qrko wyrazhennym kul'turnym smyslom, kotoryj dolzhen byt' ponqt specialistami po social'nomu marketingu do nachala realizacii lübogo kommunikacionnogo plana. Naprimer, marketing prezerwatiwow ili wozderzhaniq ne obqzatel'no budet odinakowym dlq wseh social'no-äkonomicheskih grupp. Dejstwitel'no, to, chto prinqto w odnoj kul'ture, mozhet byt' tabuirowano w drugoj; tak obstoit delo s prezerwatiwami sredi musul'man; prinqtie ili nepriqtie soobscheniq predopredelqetsq kul'turnymi predrassudkami. Na oswedomlennost' o SPIDe i prinqtie profilakticheskih metodow mogut wliqt' religiq, ätnicheskie faktory i urowen' obrazowaniq.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786207012077\"\u003e\u003ch3\u003eProfilakticheskie soobscheniq w Kamerune\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786207012077","offer_id":47552616726853,"sku":"9786207012077","price":43.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/61faeb61-9048-4107-8c0f-b09628280d72.jpg?v=1749621689","url":"https:\/\/shop.autorenwelt.de\/products\/vklad-w-sociokulturnyj-podhod-von-zhozianna-matchug","provider":"Autorenwelt Shop","version":"1.0","type":"link"}