{"product_id":"viral-marketing-von-michael-bryce","title":"Viral Marketing","description":"\u003cp\u003eRevision with unchanged content. The book seeks to provide a critical evaluation of viral  marketing's potential as a new and possibly crucial  dimension in 21st century marketing. It covers  essential features of communicational and social  behaviour, examines key aspects of viral marketing  from the original concept to final implementation and  investigates methods of campaign assessment.  Consideration is given to the application of viral  marketing in a broader corporate communication  strategy as well as to some of the pitfalls that may be  encountered.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639445237\"\u003e\u003ch3\u003ePotential and Pitfalls\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783639445237","offer_id":39489892089949,"sku":"9783639445237","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d16c24c2-77a7-46ea-a607-f4138fbba577.jpg?v=1775712552","url":"https:\/\/shop.autorenwelt.de\/products\/viral-marketing-von-michael-bryce","provider":"Autorenwelt Shop","version":"1.0","type":"link"}