{"product_id":"urban-innovation-networks-understanding-the-city-as-a-strategic-resource-von-alexander-gutzmer","title":"Urban Innovation Networks","description":"\n                \u003cp\u003eThis book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen – and used – as a resource for corporate innovation. The main argument is that companies have to build what the author calls “urban innovation networks.” After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players – companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich – are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.\u003c\/p\u003e\n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783319246222\"\u003e\u003ch3\u003eUnderstanding the City as a Strategic Resource\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783319370743\"\u003e\u003ch3\u003eUnderstanding the City as a Strategic Resource\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Hardcover - 9783319246222","offer_id":28563556270173,"sku":"9783319246222","price":53.49,"currency_code":"EUR","in_stock":true},{"title":"Softcover - 9783319370743","offer_id":39420493070429,"sku":"9783319370743","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/0a44aba9-32d1-4c0e-b45b-484ada5b48f7.jpg?v=1775881965","url":"https:\/\/shop.autorenwelt.de\/products\/urban-innovation-networks-understanding-the-city-as-a-strategic-resource-von-alexander-gutzmer","provider":"Autorenwelt Shop","version":"1.0","type":"link"}