{"product_id":"uprawlenie-wzaimootnosheniqmi-s-klientami-von-niouma-semega-und-oumar-bah","title":"Uprawlenie wzaimootnosheniqmi s klientami:","description":"\u003cp\u003eOsoznawaq, chto produkt sam po sebe uzhe ne qwlqetsq osnowoj rynka, banki wstupaüt w uslowiq obostreniq konkurencii, rabotaq segodnq wokrug nowoj problemy - klienta-korolq. Klienty delaüt racional'nyj potrebitel'skij wybor, osnowywaqs' na swoih ozhidaniqh i potrebnostqh. Poätomu bankowskim uchrezhdeniqm prihoditsq izo dnq w den' prisposabliwat'sq ne tol'ko k udowletworeniü sprosa klientow, no i k uwelicheniü ih zhiznennogo cikla, t.e. k formirowaniü loql'nosti klientow. Jeto oznachaet, chto wsq ih strategiq dolzhna byt' sosredotochena na uslugah i produktah, kotorye oni predlagaüt swoim klientam. Bolee togo, tendenciq k optimizacii zatrat kompanii takzhe w znachitel'noj stepeni sposobstwuet powysheniü loql'nosti klientow, poskol'ku priwlechenie nowogo klienta obhoditsq w pqt' raz dorozhe, chem uderzhanie uzhe imeüschegosq. Logika prosta: soberite kak mozhno bol'she informacii o swoem kliente i prislushajtes' k ego mneniü, chtoby udowletworit' ego i uderzhat' nadolgo. Takoe uprawlenie informaciej trebuet ne tol'ko strukturnoj reorganizacii kompanii dlq integracii sistemy, no i sowmestnogo stremleniq sdelat' ee optimal'noj.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786206868453\"\u003e\u003ch3\u003ePrimer Ecobank Mali\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786206868453","offer_id":47346294882629,"sku":"9786206868453","price":43.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e6692b5a-1cfe-4845-9d5f-77205247276e.jpg?v=1750140412","url":"https:\/\/shop.autorenwelt.de\/products\/uprawlenie-wzaimootnosheniqmi-s-klientami-von-niouma-semega-und-oumar-bah","provider":"Autorenwelt Shop","version":"1.0","type":"link"}