{"product_id":"uprawlenie-marketingom-na-sowremennom-atape-von-kewal-k-shah","title":"Uprawlenie marketingom na sowremennom ätape","description":"\u003cp\u003eV knige izlozheny osnownye idei, swqzannye s fundamental'nymi koncepciqmi uprawleniq marketingom. Vsq kniga razdelena na chetyre razdela, kotorye obespechiwaüt prodwinutyj urowen' izucheniq principow marketinga. V ätoj knige awtor raskrywaet takie ponqtiq, kak praktika marketingowyh issledowanij, uprawlenie reklamoj, mezhdunarodnyj marketing i nowye marketingowye realii. Dlq luchshego ponimaniq chitatelq w knigu wklücheny takie razdely, kak \"Dizajn marketingowyh issledowanij\", \"Vyborka\", \"Sbor dannyh\" i \"Anketirowanie\". Dlq luchshego ponimaniq chitatelq w knigu wklücheny takie razdely, kak \"Reklama\", \"Reklamnaq kopiq\", \"Mediaplanirowanie\" i \"Büdzhetirowanie reklamy\". Dlq luchshego ponimaniq chitatelq w knigu wklücheny takie razdely, kak \"Mezhdunarodnyj marketing\", \"Mezhdunarodnaq marketingowaq sreda\", \"Zadachi i problemy mezhdunarodnogo marketinga\" i \"Osnownye idei o mezhdunarodnyh agentstwah\". Dlq luchshego ponimaniq chitatelq awtor wklüchil w ätu knigu takie razdely, kak prqmoj marketing, internet-marketing, process kibermarketinga i zelenyj marketing. V knige soderzhitsq mnozhestwo poleznyh sowetow razlichnym transnacional'nym kompaniqm po wypolneniü marketingowyh funkcij.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786206273493\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786206273493","offer_id":46927600189765,"sku":"9786206273493","price":24.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/be0d9eb7-8a7f-4fa1-9f3e-516e37e3a548.png?v=1747723694","url":"https:\/\/shop.autorenwelt.de\/products\/uprawlenie-marketingom-na-sowremennom-atape-von-kewal-k-shah","provider":"Autorenwelt Shop","version":"1.0","type":"link"}