{"product_id":"uprawlenie-brendom-von-pudzha-deshmukh","title":"Uprawlenie brendom","description":"\u003cp\u003eV äpohu äxponencial'nogo progressa i rastuschej globalizacii specialistam po marketingu prihoditsq borot'sq s konkurentami, chtoby poluchit' i sohranit' konkurentnoe preimuschestwo. Studentam i specialistam w oblasti marketinga neobhodimo oswoit' nawyki marketinga, primenimye w ätoj naprqzhennoj konkurentnoj srede. Odnako lish' nemnogie knigi po uprawleniü marketingom dejstwitel'no otrazhaüt iob#qsnqüt koncepcii marketinga w legko ponqtnoj i chetkoj manere. Jeta kniga napisana s cel'ü izlozhit' osnowy w ochen' ponqtnoj manere. Ona ohwatywaet temy, kotorye zhiznenno wazhny dlq fundamental'nogo ponimaniq marketinga. Soderzhanie ätoj knigi ohwatywaet uchebnuü programmu, primenqemuü w bol'shom kolichestwe uniwersitetow na urowne UG i PG. Dlqillüstracii primeneniq koncepcij marketinga w kniguwklücheny primery iz praktiki.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786207413782\"\u003e\u003ch3\u003eText i primery\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786207413782","offer_id":48537391628613,"sku":"9786207413782","price":79.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/76e592e0-67b2-4f21-ab12-223279a7e88d.jpg?v=1748067107","url":"https:\/\/shop.autorenwelt.de\/products\/uprawlenie-brendom-von-pudzha-deshmukh","provider":"Autorenwelt Shop","version":"1.0","type":"link"}