{"product_id":"unilevers-shakti-project-empowering-rural-indian-women-von-bart-loman","title":"Unilever''s Shakti project: empowering Rural Indian Women","description":"\u003cp\u003eThis research is on the positive and negative aspects  of Unilever''s Shakti-project, a prime example of  marketing to the ¿Bottom of the Pyramid'' as put  forward by C.K. Prahalad (2006).  Poor rural Indian women are recruited to become  small-scale entrepreneurs by Hindustan Lever, the  Indian subsidiary of the Anglo-Dutch multinational  Unilever. These women start earning an own income by  selling hygiene products in their local community.  According to Hindustan Lever, the economic and social  status of the women would improve considerably by  being a Shakti-entrepreneur.  It was found that the Shakti-project does have a  positive effect on some women in terms of extra  income and empowerment. However, if women do not  reach their sales targets, Hindustan Lever is  relentless in its actions.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838352404\"\u003e\u003ch3\u003eBottom of the Pyramid in practice\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838352404","offer_id":39498940973149,"sku":"9783838352404","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/74ad12e2-f419-4004-b57c-27d3bdfcbda8.jpg?v=1775627026","url":"https:\/\/shop.autorenwelt.de\/products\/unilevers-shakti-project-empowering-rural-indian-women-von-bart-loman","provider":"Autorenwelt Shop","version":"1.0","type":"link"}