- Hinweis: Print on Demand. Lieferbar innerhalb von 7 bis 10 Tagen
- inkl. MwSt. & Versandkosten (innerhalb Deutschlands)
Autorenfreundlich Bücher kaufen?!
In the last two decades, ambivalence has emerged as one of the primary concerns of attitude researchers. The acknowledgement that individuals may simultaneously evaluate an attitude object as both positive and negative has challenged a number of the status quos of the attitude literature. This monograph utilises unfolding psychometric models to investigate the implications of ambivalence for the conceptualisation and measurement of attitudes.