{"product_id":"understanding-unique-customer-experiences-von-elisa-lopez-moreno","title":"Understanding Unique Customer Experiences","description":"\u003cp\u003eA new type of economic offering has lately appeared in the market scene: the provision of Unique Customer Experiences (UCEs). UCEs occur \"when a company intentionally uses services as the stage and goods as props to engage the customer emotionally in a way that creates a memorable even\"t (Pine and Gilmore, 2009.  The present work represents an attempt to deeper explore try the potential consequences for companies providing UCEs.  A field experiment was carried out in a hairdresser establishment in Madrid in order to test the effects of UCE on two main customer variables: Word of mouth (WOM) and Revisit intentions.  Overall, the present study presents an innovative marketing strategy, which opens a new door  for businesses struggling to succeed in the challenging nowadays¿ world.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783846544914\"\u003e\u003ch3\u003eThe potential of providing in-store Unique Customer Experiences (UCEs) nowadays\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783846544914","offer_id":39471324069981,"sku":"9783846544914","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/8b3fac0e-acda-4baa-9e8f-4cb0017dceb3.jpg?v=1758260582","url":"https:\/\/shop.autorenwelt.de\/products\/understanding-unique-customer-experiences-von-elisa-lopez-moreno","provider":"Autorenwelt Shop","version":"1.0","type":"link"}