{"product_id":"understanding-advertising-images-von-yakub-adams","title":"UNDERSTANDING ADVERTISING IMAGES","description":"\u003cp\u003eThe use of language and images cannot be excluded  from factors that cause the success or failure of  any advertisement.The intention of this book is to  show how advertisers package their messages and how  they exploit language and visual images to attain  their objectives. The liberty to breach the rules of  grammar plus the unfamiliar visuals may cause a  problem to the viewer. This book uses print mobile  telephony advertisements to offer in-depth explanations on how viewers may undergo an  interpretation process when confronted with  multimodal visual texts. The consumer advertisements  used, employ more than one mode of communication in  designing messages that target audiences. This often  causes interpretation difficulties. The analysis  carried out in the book will be significant to both  the audience and the advertiser as it will  contribute to the way they can interpret the  changing semiotic landscape. The advertisers need to  ensure that the choice of the visual images must be  easily comprehended by the viewer of the  advertisement.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843355896\"\u003e\u003ch3\u003eMULTIMODAL ANALYSIS OF ADVERTISEMENTS\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843355896","offer_id":39470056013917,"sku":"9783843355896","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/5347f366-8c29-4444-befa-68912847e717.jpg?v=1776315149","url":"https:\/\/shop.autorenwelt.de\/products\/understanding-advertising-images-von-yakub-adams","provider":"Autorenwelt Shop","version":"1.0","type":"link"}