{"product_id":"trust-in-communication-management-von-aydemir-okay-aydemir-okay-hrsg","title":"Trust in Communication Management","description":"This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of \"trust\", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783631675373\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783631675373","offer_id":39438346977373,"sku":"9783631675373","price":87.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/7bfea61e-6332-4158-8620-973b2204493c.jpg?v=1780806716","url":"https:\/\/shop.autorenwelt.de\/products\/trust-in-communication-management-von-aydemir-okay-aydemir-okay-hrsg","provider":"Autorenwelt Shop","version":"1.0","type":"link"}