{"product_id":"tribal-marketing-tribal-branding-von-brendan-richardson","title":"Tribal Marketing, Tribal Branding","description":"Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781349350094\"\u003e\u003ch3\u003eAn expert guide to the brand co-creation process\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781349350094","offer_id":39641975488605,"sku":"9781349350094","price":32.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/ac965835-b226-4759-9a88-b520c97ec636.jpg?v=1775880373","url":"https:\/\/shop.autorenwelt.de\/products\/tribal-marketing-tribal-branding-von-brendan-richardson","provider":"Autorenwelt Shop","version":"1.0","type":"link"}