{"product_id":"tribal-marketing-a-post-modern-pakistani-perspective-von-bilal-bin-zafar-kashir-asghar","title":"Tribal Marketing","description":"\u003cp\u003eThe Postmodern era has broadened our horizon on how social consumption helps consumers create a self identity and sense of liberation. Tribal marketing further takes into account these understanding in helping marketers create a marketing strategy that attempts to build social communities that are centered on a product or service.The book focuses on the consumer of postmodern era who is constantly searching for ¿Linkage Value¿. These tribes are not just held together by a sense of being in a community instead their binding force is the shared emotion and passion that linking value of a product or service holds. This book is a first of its kind and is focused on studying Tribal behaviors and inclinations among the car racing enthusiasts in Pakistani perspective.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659572968\"\u003e\u003ch3\u003eA Post Modern Pakistani Perspective\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659572968","offer_id":39422760091741,"sku":"9783659572968","price":61.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/ff064455-5fb2-4c4e-8fdf-07d772b2bf8f.jpg?v=1775193333","url":"https:\/\/shop.autorenwelt.de\/products\/tribal-marketing-a-post-modern-pakistani-perspective-von-bilal-bin-zafar-kashir-asghar","provider":"Autorenwelt Shop","version":"1.0","type":"link"}