{"product_id":"trademarks-and-venture-capital-investment-von-sila-c-sarac","title":"Trademarks and Venture Capital Investment","description":"\u003cp\u003eThis research aims to shed light into the influence of trademarks on  the due diligence process of VC funds. Finding the most-promising  and eventually outpacing start-ups is at the core of a venture  capitalist's activities. VCs seek herefor signals that ease the process.  Previous research shows that intellectual property plays a significant  role in a VC's decision-making. Due to the growing importance of  trademarks, on the one hand, to protect incurred expenses, and on  the other hand, as a reflection of the company's existing marketing  know-how trademarks might have an influence on the amount  invested in start-ups. The analysis at hand examines whether  factors such as the presence of trademarks as well as the number of  unique classes a trademark is registered in have an influence on the  invested amount. Another layer that is added to the analysis are  interaction effects, namely do different types of investors value the  presence of trademarks differently and does the industry of  a start-up play a role in the valuation of trademarks.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844396171\"\u003e\u003ch3\u003eThe value of trademarks in the decision-making process\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844396171","offer_id":39471345926237,"sku":"9783844396171","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/250d77e4-9b1f-465e-8c15-3a1202a1cc50.jpg?v=1775627897","url":"https:\/\/shop.autorenwelt.de\/products\/trademarks-and-venture-capital-investment-von-sila-c-sarac","provider":"Autorenwelt Shop","version":"1.0","type":"link"}