{"product_id":"towards-the-professionalisation-of-public-relations-in-malaysia-von-zulhamri-abdullah","title":"Towards the Professionalisation of Public Relations in Malaysia","description":"\u003cp\u003eThe aim of this dissertation is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. Low recognition of the profession, a shortage of qualified practitioners, a lack of regulation, and a lack of credibility among practitioners are major issues in the Malaysian public relations industry.     In order to administer this study, several research methods were employed: a quantitative postal questionnaire, qualitative in-depth interviews and a review of policy documents. In each case, the focus was on following four dimensions of public relations professionalism: the exclusive jurisdiction of public relations; PR education: the establishment of its exclusive training schools; the importance of a code of ethics; and accreditation and licensing.     Public relations can be a ¿true¿ profession if all parties involved are united and committed to developing standardised, universal forms of public relations practice.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783845438092\"\u003e\u003ch3\u003ePerception Management and Strategy Development\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783845438092","offer_id":39471307980893,"sku":"9783845438092","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9858582e-eb34-473b-a030-1c92996a9993.jpg?v=1775194919","url":"https:\/\/shop.autorenwelt.de\/products\/towards-the-professionalisation-of-public-relations-in-malaysia-von-zulhamri-abdullah","provider":"Autorenwelt Shop","version":"1.0","type":"link"}