{"product_id":"towards-integral-world-wide-web-marketing-strategies-creating-points-of-communication-that-count-von-simone-schweikert-uwe-trillitzsch","title":"Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count","description":"\u003cp\u003eResearch Paper (undergraduate) from the year 1997 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University Witten\/Herdecke, language: English, abstract: This thesis focuses on connecting the opportunities of the World Wide Web (WWW) as a marketing medium with the development of integral marketing strategies with measurable goals. It explains how WWW marketing activities can help marketers on their way from the traditional one-to-many marketing concepts to the new many-to-many marketing.  The thesis provides marketers with an overview of the variety of WWW marketing opportunities, a \"WWW Marketing Module and Inspiration Kit,\" and two detailed real life cases.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783869430119\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783869430119","offer_id":39462906134621,"sku":"9783869430119","price":47.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c025411e-d8aa-4ee3-8bac-f7e40a87fde5.jpg?v=1778742313","url":"https:\/\/shop.autorenwelt.de\/products\/towards-integral-world-wide-web-marketing-strategies-creating-points-of-communication-that-count-von-simone-schweikert-uwe-trillitzsch","provider":"Autorenwelt Shop","version":"1.0","type":"link"}