{"product_id":"toward-cross-channel-management-a-comprehensive-guide-for-retail-firms-von-thomas-rudolph-felix-brunner","title":"Toward Cross-Channel Management","description":"\n                                \n                \u003cp\u003eNew digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. \u003c\/p\u003e\n                                 \n                \n                \u003cp\u003eToday, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. \u003c\/p\u003e\n                                 \n                \n                \u003cp\u003e\n                                        With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.\n                    \n                    \u003cbr\u003e\n                                    \n                \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783110416985\"\u003e\u003ch3\u003eA Comprehensive Guide for Retail Firms\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783110553895\"\u003e\u003ch3\u003eA Comprehensive Guide for Retail Firms\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Hardcover - 9783110416985","offer_id":40592948232285,"sku":"9783110416985","price":94.95,"currency_code":"EUR","in_stock":true},{"title":"Paperback - 9783110553895","offer_id":53715179864389,"sku":"9783110553895","price":14.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/73461_ce0b4eda-4920-4598-9b61-c7f62a9b00e5.jpg?v=1783656827","url":"https:\/\/shop.autorenwelt.de\/products\/toward-cross-channel-management-a-comprehensive-guide-for-retail-firms-von-thomas-rudolph-felix-brunner","provider":"Autorenwelt Shop","version":"1.0","type":"link"}