{"product_id":"tourism-marketing-in-ethiopia-von-getie-andualem-imiru","title":"Tourism Marketing in Ethiopia","description":"\u003cp\u003eThe purpose of this study  was to analyze  tourism marketing in Ethiopia with respect to major objectives including to identify  significant variables\/ dimensions that attracts tourists to visit Ethiopia and determine their level of satisfaction; identify most attractive tourist market segments in Ethiopia; examine the amount of  revenue generated from international tourists who  visited Ethiopia and Ethiopiäs market share in world tourism; explore the feasibility of governments promotional strategy used to promote tourism; assess the performance of marketing intermediaries in enhancing the  level of  tourist¿s satisfaction in Ethiopia; etc. To realize this objectives a research instrument was developed for international travelers, management groups of the various sectors in tourism and host communities. Various hypothesizes were also designed, developed, and tested using appropriate inferential statistics: independent t-test, one way ANOVAs, correlation analysis, step-wise multiple regression analysis, factor analysis. The major findings of the study have various significant managerial implications for destination marketers.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783846556481\"\u003e\u003ch3\u003eAn Endeavor Towards World Class Tourist Destination\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783846556481","offer_id":39493623578717,"sku":"9783846556481","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/2f6cb133-3888-4329-aecf-de9ec02391e4.jpg?v=1758258097","url":"https:\/\/shop.autorenwelt.de\/products\/tourism-marketing-in-ethiopia-von-getie-andualem-imiru","provider":"Autorenwelt Shop","version":"1.0","type":"link"}