{"product_id":"the-uk-fast-moving-consumer-good-fmcg-business-von-julia-menke","title":"The UK Fast Moving Consumer Good (FMCG) Business","description":"\u003cp\u003eRevision with unchanged content. With regard to the topic ¿New Methods of Technology and their Appropriat­eness for the UK Fast Moving Consumer Good (FMCG) Business¿, this work deals with the description of the current com­mu­ni­ca­tion strategy of FMCG manufacturers compared with new methods of communication. Since ad­ver­tisements of FMCGs appeal to a wide audience and are dependent on being transmitted frequently, FMCG manu­facturers predominantly rely upon traditional mass media. Nowadays FMCGs are characterised as low-in­volve­ment products and are ex­posed to higher com­pe­ti­tion. In order to stay com­petitive it is vital for FMCG manufacturers to arouse brand awareness thus ensuring the brand¿s perception by the con­sumer. Since they are not in a position to recognise the consumers needs due to lack of appropriate measure­ment, FMCG manufacturers need to become attentive to the new methods, which fulfil the today¿s requirements of target­ing consumers effectively. In contrast to traditional media the new methods of technology offer good opportunities to satisfy the needs of the modern consumer by delivering cus­tom­ised advertisements. Due to the interactivity of ad­vert­ise­ments, the new formats enable better brand awareness by adding value to the brand in form of entertainment and information.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639409192\"\u003e\u003ch3\u003eNew Methods of Technology and their Appropriateness for the FMCGs\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783639409192","offer_id":39489788837981,"sku":"9783639409192","price":42.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/88c8da3a-6e0a-4b51-872d-f6cc72273658.jpg?v=1757825389","url":"https:\/\/shop.autorenwelt.de\/products\/the-uk-fast-moving-consumer-good-fmcg-business-von-julia-menke","provider":"Autorenwelt Shop","version":"1.0","type":"link"}