{"product_id":"the-story-of-a-kiss-von-suzanne-tesselaar","title":"The story of a kiss","description":"\u003cp\u003eOver 80 % of organizational change efforts fail, management literature says. No wonder, as change is continuous and difficult, if not impossible, to manage.  This book reports on an empirical research into 9 organizations, at the early stages of a merger. Organizational storytelling is used as an interactive intervention showing how lived and co-constructed stories mobilize people for change efforts. It addresses the temporal aspects of intentional change efforts, offering a much better chance of success than attempting to manage organizational change in a linear fashion.  Experience how stories create cultural embedding through a common language in the 9 organizations, leaving management one step behind the change they, themselves, initiated.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783848423057\"\u003e\u003ch3\u003eStorytelling in organizational change\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783848423057","offer_id":39489821474909,"sku":"9783848423057","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/370fa3a2-0b16-4990-a064-7d92f5a24d5c.jpg?v=1776055243","url":"https:\/\/shop.autorenwelt.de\/products\/the-story-of-a-kiss-von-suzanne-tesselaar","provider":"Autorenwelt Shop","version":"1.0","type":"link"}