{"product_id":"the-starbucks-company-success-strategy-and-expansion-problems-von-christian-mangold","title":"The Starbucks Company. Success Strategy And Expansion Problems","description":"\u003cp\u003eEssay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Wernigerode, language: English, abstract: Starbucks¿ CEO, Howard Schultz, asks an interesting question: ¿What would happen if one takes the high-quality coffee from Starbucks and connects it with the charm and atmosphere of European cafés? Starting from this idea, the company developed in a unique way. Starbucks is now the world leader in the premium coffee market with 128,898 employees in more than 17,000 locations and a revenue of US $ 9.77 billion. Starbucks has revolutionized the coffee business. Its main marketing strategy is to present the Starbucks store as a ¿third place¿ between work and home. Starbucks has expended rapidly abroad, but there were and are some cultural differences through which Starbucks has problems. I will try to analyze these problems and demonstrate solutions.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668147867\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668147867","offer_id":39442903400541,"sku":"9783668147867","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c078a75f-075b-4ac4-9a2b-14555fff90a4.jpg?v=1778303611","url":"https:\/\/shop.autorenwelt.de\/products\/the-starbucks-company-success-strategy-and-expansion-problems-von-christian-mangold","provider":"Autorenwelt Shop","version":"1.0","type":"link"}