{"product_id":"the-space-between-worlds-von-micaiah-johnson","title":"The Space Between Worlds","description":"\u003cp\u003ePOSITIONING\u003cbr\u003e A thrilling, high-concept sci-fi novel, with heart, intelligence and insight, exploring social issues such as race, poverty, sexuality, and the variable circumstances that leads someone to thrive in one reality and perish in another, \u003cbr\u003e \u003cbr\u003eSTRATEGY\u003cbr\u003eWe struggled publishing this in hardback during lockdown, and we would really like to make Waterstones our focus for the paperback and actively engage booksellers early on to ensure enthusiasm and support, With a new refreshed cover look for the paperback, we plan to run ebook activity ahead of the paperback publication to raise the profile and visibility of this title within the SFF community,\u003cbr\u003e \u003cbr\u003e PRE PUBLICATION\u003cbr\u003e Trade Marketing:\u003cbr\u003e Featured in the Hodder catalogue,\u003cbr\u003e Bespoke Sales Board produced for key retailer meetings,\u003cbr\u003e Submit to relevant Bookseller category spotlights to maximise industry awareness,\u003cbr\u003ePromote across Hodderesque, our dedicated channel for Waterstones booksellers, to encourage bookseller enthusiasm and champions for the book,\u003cbr\u003eSend bookseller champions of SFF titles an early copy along with a letter from the Hodderscape team demonstrating our love and excitement for this book,\u003cbr\u003e\u003cbr\u003e Consumer Marketing:\u003cbr\u003e Paperback cover reveal across Hodderscape channels, positioning this more clearly as a high-concept sci-fi thriller, such as Mad Max meets Dark Matter,\u003cbr\u003e Partner with Illumicrate to share photography of paperback copies and pitch for an online event with Micaiah,\u003cbr\u003e A schedule of engaging online content to run from Hodderscape to drive pre-orders and help bring the book to life, such as posting a 'fake' job advert on Hodderscape asking people to apply to travel the multiverse, The one hitch - they need to have died in a parallel universe,\u003cbr\u003e Re-surface early extract featured on Hodderscape with a link to pre-order,\u003cbr\u003e Reminder sent to NetGalley to transfer reviews over ahead of paperback publication - we already have over 900 reviews on Amazon with a 4,4 star rating!\u003cbr\u003eUpdate Amazon A+ Page with arresting images to tie in with new cover look, and help bring the book to life with a short author Q\u0026amp;ampA on the page,\u003cbr\u003ePitch for price promotions on the ebook (e,g, Kindle Monthly Deal), supported with Bookbub and digital advertising, to ensure visibility ahead of paperback publication,\u003cbr\u003e\u003cbr\u003e ON PUBLICATION \u003cbr\u003e A key title for Hodderscape, with website, social media and newsletter activity,\u003cbr\u003e Striking photography of finished copies shared across Hodderscape's highly engaged Instagram account,\u003cbr\u003e Digital advertising campaign using Facebook, Instagram and Amazon advertising targeting the SFF community, \u003cbr\u003e Sharing quotes, audio extracts and early reviews across Hodderscape,\u003cbr\u003e Continue to post on Hodderesque to ensure booksellers' enthusiasm,\u003cbr\u003e Share agile content around reviews and reader reactions,\u003cbr\u003e Supporting and amplifying publicity, providing material as required and sharing review coverage online,\u003cbr\u003e Promote price-reductions when price is dropped by retailers (e,g, with Kindle Daily Deals),\u003cbr\u003e Continue to share our plans and assets with the International Teams, especially ANZ,\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781529387117\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781529387117","offer_id":39739643297885,"sku":"9781529387117","price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/b843800c-2a5d-4da8-8400-7aae7b474497.jpg?v=1780459335","url":"https:\/\/shop.autorenwelt.de\/products\/the-space-between-worlds-von-micaiah-johnson","provider":"Autorenwelt Shop","version":"1.0","type":"link"}