{"product_id":"the-shipping-news-von-annie-proulx","title":"The Shipping News","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNew to the Third Edition: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e-\tNew chapters on strategic planning and campaign management, research and measurement and CSR and community relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e-\tGreatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e-\tOther topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e-\tNew and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e-\tFurther reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePraise for the Second Edition:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this \"involve me\" era of stakeholder engagement and corporate communications.  How I wish I had had this book on my desk as a Chief Reputation Officer!\" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business'  - Ian Wright, Corporate Relations Director, Diageo\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781857022421\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9781857022421","offer_id":39419369717853,"sku":"9781857022421","price":13.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e42433fc-c567-46a5-a457-15244e8ae796.jpg?v=1779855142","url":"https:\/\/shop.autorenwelt.de\/products\/the-shipping-news-von-annie-proulx","provider":"Autorenwelt Shop","version":"1.0","type":"link"}