{"product_id":"the-semio-pragmatics-of-vodacom-congos-advertising-posters-von-gloria-mpemba","title":"The semio-pragmatics of Vodacom Congo's advertising posters","description":"\u003cp\u003eOur work in this volume attempts to discover the significance of iconic, linguistic and plastic signs as advertising messages on the posters of the telecommunications company Vodacom Congo. Knowing that every advertising message is not innocent, it is conceived and emitted for a very specific purpose: to provoke some kind of well-studied reaction in the target (consumers, receivers). We used the semio-pragmatic method to analyze our corpus.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786206215028\"\u003e\u003ch3\u003ePosters leaving from 2013 to 2015\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786206215028","offer_id":46870998679877,"sku":"9786206215028","price":65.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/2b2a7f0d-dc20-40e5-aead-09dae7d4dfa8.jpg?v=1758950551","url":"https:\/\/shop.autorenwelt.de\/products\/the-semio-pragmatics-of-vodacom-congos-advertising-posters-von-gloria-mpemba","provider":"Autorenwelt Shop","version":"1.0","type":"link"}