{"product_id":"the-sales-book-von-graham-yemm","title":"The Sales Book","description":"\n                                \n                \u003cp\u003eSELLING AND SALES MANAGEMENT IN ACTION\u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003eThe Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure:\u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003e# The objectives of each section\u003c\/p\u003e\n                                \n                \u003cp\u003e# An overview of the main principles\u003c\/p\u003e\n                                \n                \u003cp\u003e# What you need to do to achieve success\u003c\/p\u003e\n                                \n                \u003cp\u003e# A speed-read checklist to help you remember key points\u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003eWhether you're looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780273792918\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9780273792918","offer_id":57592890687813,"sku":"9780273792918","price":19.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/f080d63e-5bac-49c0-8489-b412acba434f.jpg?v=1781323517","url":"https:\/\/shop.autorenwelt.de\/products\/the-sales-book-von-graham-yemm","provider":"Autorenwelt Shop","version":"1.0","type":"link"}