The Role of Marketing Communication in Student Enrolment: A case of selacted private Universities in Ghana

The Role of Marketing Communication in Student Enrolment: A case of selacted private Universities in Ghana

von Augustine Awuah Peprah, Bede Akorige Atarah
Taschenbuch - 9783659516542
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Beschreibung

Marketing communication activities of various organizations have besieged all the available media including radio, television, newspapers, magazines, billboards, posters and even street walls. Private tertiary institutions are not left out in these activities aimed at drawing the attention of potential customers and consumers to their institutions and the products and services they offer. Despite the high costs involved in these communication activities, institutions undertake them without knowing which promotional tools influence the enrolment decisions of potential clients. This book originates from a research conducted in Ghana to assess the role of marketing communication in student enrolment in private tertiary institutions. It discusses how marketing communication tools serve as source of information to potential clients and the relative strengths of these various tools and other possible factors that influenced students' enrolment decision. This book is considered as a useful resource to marketers, marketing researchers, consultants and students.

Details

Verlag LAP Lambert Academic Publishing
Ersterscheinung Nicht bekannt Nicht bekannt
Maße 220 mm x 150 mm x 5 mm
Gewicht 130 Gramm
Format Taschenbuch
ISBN-13 9783659516542
Auflage Nicht bekannt
Seiten 76

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