{"product_id":"the-role-of-marketing-capabilities-in-the-luxury-competitive-arena-von-elena-ehrensperger","title":"The Role of Marketing Capabilities in the Luxury Competitive Arena","description":"This dissertation explores the role of marketing capabilities in the luxury competitive arena. The concept of the strategic competitive arena is a relatively new and hardly examined phenomenon in management research, which increasingly gains on importance on the background of intensified cross-industry competition and market dynamism (Day 2004; McGrath 2013). In my dissertation thesis, I turn attention to this phenomenon by specifically focusing on the strategic luxury competitive arena. Following the resource-based view of the firm (Barney 1991; Helfat 2007; Peteraf 1993), I show how companies competing in this strategic arena deploy arena-specific marketing capabilities in order to improve their marketing performance and achieve sustained competitive advantage.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783752878042\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783752878042","offer_id":39453844996189,"sku":"9783752878042","price":50.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/62b92dfb-6a00-4c4f-8f01-1dd0e10cdc3d.jpg?v=1760329797","url":"https:\/\/shop.autorenwelt.de\/products\/the-role-of-marketing-capabilities-in-the-luxury-competitive-arena-von-elena-ehrensperger","provider":"Autorenwelt Shop","version":"1.0","type":"link"}