{"product_id":"the-rise-of-the-unicorns-how-media-affects-startup-valuations-von-severin-zorgiebel","title":"The Rise of the Unicorns. How Media Affects Startup Valuations","description":"\u003cp\u003eScientific Essay from the year 2016 in the subject Business economics - Investment and Finance, grade: 1,0, University of Frankfurt (Main) (House of Finance), language: English, abstract: Within the last years, start-ups have achieved extraordinary high valuation levels which have never been seen in such dimensions before. These high-valued start-ups with valuations above or equal to US$1bn are also called unicorns. Similarly, media coverage of start-ups has increased significantly. In this paper the impact of media coverage on global unicorn valuations between 1990 and October 2015 is empirically analyzed. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn addition, the impact of technology advancements on the media and start-ups is discussed. The here presented results indicate that technology advancements increase media coverage for start-ups. Investors which are typically not primarily active in the VC market are most affected by increasing media coverage. Start-up and especially unicorn valuations are driven to a large extent by increasing media coverage before a funding round. These results add new insights on the driving factors of start-up valuations and are consistent across a variety of different regression models and robustness checks.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668949898\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668949898","offer_id":39431005700189,"sku":"9783668949898","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a9aabc97-9c1e-4afb-b897-d9e5946c6e94.jpg?v=1778563111","url":"https:\/\/shop.autorenwelt.de\/products\/the-rise-of-the-unicorns-how-media-affects-startup-valuations-von-severin-zorgiebel","provider":"Autorenwelt Shop","version":"1.0","type":"link"}