The Promise of Diversity: How Brazilian Brand Capitalism Affects Precarious Identities and Work

The Promise of Diversity: How Brazilian Brand Capitalism Affects Precarious Identities and Work

von Nicolas Wasser
Taschenbuch - 9783837637540
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Beschreibung

Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young - lesbian, gay and black - sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. Readers will thus find a rich sociological account from the Global South on how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized.

Details

Verlag Transcript Verlag
Ersterscheinung Februar 2017
Maße 226 mm x 146 mm x 25 mm
Gewicht 473 Gramm
Format Taschenbuch
ISBN-13 9783837637540
Auflage Nicht bekannt
Seiten 296

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