{"product_id":"the-pricing-puzzle-how-to-understand-and-create-impactful-pricing-for-your-products-von-jan-y-yang","title":"The Pricing Puzzle","description":"\n                                \n                \u003cp\u003eThe price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a \"price wonderland\" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products. \u003c\/p\u003e\n                                Structured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts withus as customers.\n                \n                \u003cp\u003e\u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        \n                    \u003cbr\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \u003cp\u003e\u003c\/p\u003e\n                                \n                \u003cbr\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783030507763\"\u003e\u003ch3\u003eHow to Understand and Create Impactful Pricing for Your Products\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783030507763","offer_id":39424361398365,"sku":"9783030507763","price":26.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/f7245a7f-dca9-47d3-86a9-e3f823ffeb86.jpg?v=1775882221","url":"https:\/\/shop.autorenwelt.de\/products\/the-pricing-puzzle-how-to-understand-and-create-impactful-pricing-for-your-products-von-jan-y-yang","provider":"Autorenwelt Shop","version":"1.0","type":"link"}